A “Yes” Company in LTC: Aligning Sales + Nursing to Win with Armando Guzman
Skilled nursing has a story problem—and Cantex is working to change it.
In this episode of Our Purpose – The LTC Podcast, Kip Kruger, James Dieter, and Chris Light sit down with Armando Guzman (Chief Strategy Officer, Cantex) to break down the strategy and culture behind Cantex’s momentum—including 15 facilities reaching 100% occupancy in 2025.
Armando shares his path from managed care into LTC, why the industry needs new voices, and how strong accountability cultures attract elite talent. The conversation dives into “hospitality + medical” as the future of skilled nursing, aligning Sales and Nursing with a “start with yes” mindset, and how vertical integration (including Cantex’s I-SNP) creates better outcomes, visibility, and operational control.
They also unpack a standout innovation: bringing blood transfusions into the SNF to reduce avoidable transfers and help residents age in place—plus the realities of rural specialty access, telehealth, fraud prevention, and the road toward value-based care.
